What research are SF72 and the City72 Toolkit based upon? 

Extensive social-science research into the efficacy of values-based messaging over fear-based messaging forms the foundation of SF72 and City72. Both qualitative interviews with many San Francisco residents as well as quantitative data gathered by Dr. Dennis Miletti and numerous research studies developed in partnership with Urban Area Security Initiative programs established the starting point for these resources. Find in-depth research materials here


How hard is it to get my own City72 site set up? How long will it take?

Creating a simple City72 site is straightforward, quick, and relatively simple, provided you secure technical support to do the actual set up and install. It can be done in a couple of weeks from start to finish—much of this depends on how many other projects you and your team have happening at the same time.

Alternately, you can invest more time and resources—for example, by investing in custom photography for the site, or creating video stories rather than using still photography and quotations for the View Stories section. The Toolkit is designed to be a turnkey solution, and to accommodate varying levels of investment.

You may find that the biggest task is not building your own City72 site, but promoting and marketing the new site and tools. See the Create Awareness section for suggestions and starting points.


What resources will I need to create my own version of City72?

You need to start with an understanding of your audience—to be able to create content that feels relevant, in tone and messaging, to the needs of your community. Then, gather the following information and resources as outlined in this Toolkit.

  • Emergency management plan

  • Website content (text, photos, stories, video). See Gather Content section.

  • Basic website setup including domain name, host site, GitHub files, and crisis map. See Set Up Your Site.

  • Outreach methods. See Create Awareness.

You'll also need to set aside budget, depending on the level of investment your city is able to make. At a minimum, this will include funds for your domain name and robust hosting. You can of course add professional photographers, copy editors, and external technical support as well.


What staff will I need?

Staffing depends on your individual organization's structure, but the sorts of capabilities you'll need are: a Project Manager/Content Manager familiar with emergency management, a webmaster or website development support to install the site, a Public Information Officer (PIO) or marketing specialist who can customize the message and/or design the content, and ongoing IT support to troubleshoot and maintain the site.


How do I maintain my new City72 site?

Most of the site—except for the Google Crisis Map—does not need to be updated regularly (you can update content through the Content Editor as needed). You may want to retain technical support to help you make updates or address issues as they arise. The Google Crisis Map becomes more useful to users, the more you update it. As indicated in the Toolkit Overview, it's a good idea to designate a member of your team to managing the Map.

Once your site is up and working, promoting and socializing it is a key part of maintaining it. 

Update frequently: Update the City72 Updates Map as frequently as possible. Ideally, this page will become the first place residents go to see if there are any incidents in the city. Consider updating the Map with road races, parade routes, or big game crowd information, as well as traffic and emergencies. And, keep your Twitter feeds active. So—when there is a citywide incident, residents will know where to go for centralized information. 

Update seasonally (as applicable): Quick Guides can be updated seasonally—e.g. to add tips for how to prepare for different emergencies based on the time of year.

Refresh from time to time: Adding to the View Stories section—and sharing each new story on social media—is a great way to keep your site current too.

Don’t forget to renew your domain name and web hosting services!


How do I publicize my new City72 site?

Check the Create Awareness section for suggestions about how to promote your City72 site.

Online, use social media (Facebook, Twitter, Instagram, Nextdoor, etc.) and blogs to spread the word about your site (and improve your Search Engine Optimization). Email your site to constituents and ask partners to help promote it too. Share content from your City72 site as well—from new human stories to Quick Guides.

Offline, promote the site through neighborhood citizens groups as well as small businesses that anchor neighborhoods. Interactive workshops are a great way to share the information on your City72 site and bring the tips and tools to life. 

Who can I contact for more information or help?

SF DEM can answer many questions that aren't covered here: tweet your question to @SF72org or email sf72@sfgov.org


What other cities are using this resource?

There's been a tremendous amount of interest from other cities in adopting the City72 platform—that's why we created this Toolkit in July 2014. Currently, we are in the process of prototyping the Toolkit with multiple cities, large and small, across the US. Stay tuned for updates! Would you like to share your City72 experience? Feel free to email a paragraph or two to sf72@sfgov.org. We hope to compile a common practices document showcasing how City72 has and can be deployed throughout the nation.